Caffe Camardo: The many faces of coffee
The "Faces of Coffee" hide stories and secrets
It is certainly no coincidence that a business has remained in family hands for over seventy years – especially when we are talking about a highly competitive field such as espresso! So let's get to know Caffe Camardo a little better, which in eight decades of presence in the demanding world of coffee has managed to establish itself as a brand with a distinct identity and a name synonymous with quality.
A brief history of Caffe Camardo
The story of Camardo begins in 1948, when Bartolomeo Camardo, an oenologist from Molise, a region north of Campania, makes his first trip to South America. During the trip, he gets to know the coffee plantations, learns in depth about the cultivation and processing of coffee and returns to Italy with a vision: to make really good coffee for his family and friends.
Combining the analytical thinking, problem solving and attention to detail he has learned from oenology, Bartolomeo opens his first roastery in the center of the town of Campobasso – quickly, the smell of freshly roasted coffee becomes a favorite habit for every resident of the small Italian town. The seed has been planted.
In the following years, Bartolomeo would open an espresso bar in the center of Rome, as well as the first large-scale coffee roastery in Molise. His sons, Giuseppe and Felice, would make their father’s vision a reality, spreading Camardo blends throughout Europe, North America and Australia. The small roastery expanded and became a full-fledged industrial unit, while the street on which it was located was named “Via Camardo” in honor of the company’s founder in 2011.
The company expanded and grew, with one foot firmly planted in tradition and the other in innovation. The successors at the helm of the company placed particular emphasis on the brand’s visual identity, while not hesitating to adopt new ideas, such as tablets and capsules in the 1990s and an online presence at the end of the decade.
What has remained unchanged over the years, with the fourth generation of Camardo at the helm of the company, is the passion for authentic Italian espresso, the selection of the best raw materials and the perfectionism that leads to the most enjoyable blends!
A company that respects and protects the environment
As the company itself notes, combining ethics, sustainability and quality in the same cup may be difficult, but it is not impossible – and Camardo has accepted this challenge for years. All the energy for the operation of the company's industrial units comes from renewable energy sources, since the company has installed 20,000 square meters of photovoltaics. At the same time, the principles of fair trade and sustainable development are followed, while simultaneously forging relationships of trust with small producers around the world.
The Faces of Coffee: more than just a “pretty package”
Camardo has always been a brand that has placed great importance on its visual identity, aspiring to have packaging that is not only attractive, but also reflects the company’s philosophy and values. This mentality is evident in the recent “Faces of Coffee” series, where the company’s blends are adorned with uniquely aesthetic faces, each of which plays its own role in the perfect espresso: the “Alchemist” symbolizes precision in roasting, the “Wise” ensures fair wages for everyone involved in the coffee chain, the “Passionate” creates the blends by constantly experimenting, the “Selector” selects only the best coffee beans, the “Sweetheart” helps with pairing… A series of smiling, unique characters, in bright colors and wonderful designs, that symbolize in the best possible way the great adventure of coffee.
If you are looking for a coffee brand with history, social responsibility, wonderful packaging and, most importantly, excellent blends, it is worth trusting Caffe Camardo!
